Cookie policy

Cookie information

This website uses cookies to improve user experience. By continuing to browse and use this website, you are providing implied consent for us to store cookies on your computer. 

What are cookies?

Cookies are small text files that are placed on your computer or mobile device when you browse most websites. They are used by web developers to improve your user experience by including additional functionality, ranging from saving your settings during and between visits to noting your website visit for analytical purposes.

There are two types of cookies:

  • Session cookies expire as soon you close the browser and are most commonly used to help users navigate the website by storing information on their location and the pages they have visited. An example of this could be a website with a login process; in order for the site to remember that you are logged in a cookie must be stored, otherwise every time you move to a new page you will be logged out
  • Persistent or permanent cookies remain on your computer once you have closed the browser down, relying on a time limit for self-deletion. Most of these range from 30 days to 1 year, but it's possible for them to last until 3012. These are most commonly used for personalising a web experience, so that the website "remembers” you from previous visits, or other websites, and can display relevant information

All cookies can be permanently disabled using your browser's security options, although most websites will fail to function correctly without cookies.

For more information on how to disable cookies please consult the About Cookies website

Cookies used on the Potterton website

Below is a list of the different cookies we use on our website. These cookies are either set by ourselves (Potterton), or from other websites such as Google. Cookies that are set by Potterton are known as first party cookies, whereas cookies set from other websites are known as third party cookies. Unfortunately we cannot guarantee the listing of every cookie set from a third party website, as they can change at any time.

Potterton (ki_r, ki_t )

These cookies have been set by Potterton to provide the following functions:

ki_r, ki_t  are cookies used on the Potterton site. We use Qualaroo Surveys, formerly known as KISSinsights, to help us engage and gather customer feedback through surveys. These cookies help us with that and ensure that once a survey has been completed it does not reappear throughout that particular visit.


These are Google cookies and can be activated when either visiting certain web pages on our website or by performing certain actions, such as using our website search.

  • PREF tracks preferences that were set such as selecting a preferred language.
  • SID, HSID are used for security and helps prevent fraudulent use of login credentials
  • YSC is set by YouTube on pages with YouTube embedded videos
  • PREF, NID, SID tracks your preferences so that related content or adverts can be shown

Google Analytics (_ga, _gat)

Google Analytics is one of the most popular web analytics packages. Google Analytics uses these cookies to help us look at how many people visit our website, what pages they look at and how long they stay on each page. This information helps us identify ways we can improve your experience of our website.

Hotjar (_hjUserId)

Hotjar cookies allow us to improve the journeys our users make and help us identify usability issues. THis cookie is set as soon as a user visits a page using Hotjar. It allows us to track the user journey across multiple pages and sessions. Hotjar have provided instructions for users to follow if they want to opt-out.

Wufoo (PHPSESSID, SSID, SSLB, SSPV, SSRT, SSSC, ep201, ep202, optimizelyBuckets, optimizelyEndUserId, optimizelySegments)

Wufoo embedded forms are used on Potterton, such as the Contact us form.  Our forms allow you to communicate with us. These cookies allow this engagement to happen.

Further reading

Hotjar opt-out instructional guide

Cookies in email marketing

By agreeing to receive email marketing communications from Potterton, you are consenting to the use of cookies. Cookies are used to track the opening of emails and help us to correctly target campaigns.

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